Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to enhance their data collection procedures. While it needs extra technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's very easy to set up and less prone to ad blockers.
1. A lot more exact information
The typical method of tracking conversions on a website, using pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Manager and other platforms is less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety actions. This gives extra accurate data and a more complete picture of individual journeys across channels.
Furthermore, this kind of monitoring permits organizations to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more ownership over the data they send, and makes it easier to comply with various information regulations. It's additionally a great deal much less vulnerable to scams, as it's more difficult for fraudulent actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and provide exact, regular information that is less vulnerable to interference.
This sort of monitoring also allows organizations to track conversions that occur outside of the site, like call and in-store acquisitions. This is very important because new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to fraudulence
Server-side monitoring allows businesses to manipulate information payloads before it reaches 3rd party endpoints, boosting safety and security and privacy. This is particularly crucial as different internet browsers and platforms significantly alter how they manage LinkedIn Ads optimization cookies. For example, in iphone 14, Safari will only deliver first-party cookie information and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your web site's server what occasions to record. This information is then sent out to analytics devices like Google Analytics and Facebook Service. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your page to gather information from users.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the site's very own server, bypassing internet internet browser restrictions. This suggests that data gathered by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.